Concept
Low Impact Design (LID) and Green Infrastructure are catching on in many parts of the US, but have been a way of life in some European countries for decades. In my hometown, I have found that grassroots activism is potent and effective. Where social media can access people's attention quickly, face-to-face word of mouth conversation also has its advantages, making immediate intimate connections. A website can be informative, but engaging people on the street with an old-fashioned broadside and t-shirted hawker is personal and emotional. So, I designed a broadside and posters for business posting and streetside reading including illustrations and organic masks.

Audience
I focused on residents and business owners, giving them a colorful, informative call-to-action for LID and green infrastructure.

Process book