Concept
Promoting a healthy pregnancy benefits everyone: the mother is better able to cope with the stresses on her body, the baby gets good nutrition which leads to better health within the womb as well as throughout life, and society gains the lifetime contributions of the healthy mother and child. Fruit is a key ingredient in a healthy pregnancy so I focused on fruit metaphor and a simple Luba Lukova inspired flat graphic (screen print) style.

Audience
Mothers targeted at their health provider.

Process Book